I have been meaning to write this post for a while now. However, I had been refraining from doing so because I had never attended New York Fashion Week until this past weekend. I wanted to gather as much information as I possibly could and experience it all for myself before I passed on the information to you all.
Attending shows at New York Fashion Week was always a major goal of mine. When I first started blogging, I had no idea how to attend shows at New York Fashion Week. I understand how frustrating it is to be a new blogger and figure things out on your own. I’ve been through times where I didn’t know where to start and felt very overwhelmed. The reason I am writing this post is because I want to help others who are in the same boat as I once was. I sincerely hope this post helps you get closer to your career goals. Good luck to you on your journey!
How to Attend Shows at New York Fashion Week
DO YOUR RESEARCH: This is probably the biggest piece of advice I can give you. I spent countless hours researching email address of PR companies and PR contacts for brands. The best way of finding these email addresses is by searching on google. For instance, if you want to find the email address for a PR company, I would type something along the lines of ‘PR company in New York’. Once you find their website, go to their contact page and look for their email address. For brands, the best way to find email addresses is through the contact page on their website or LinkedIn. As I found email addresses, I made a spread sheet for all the addresses I found to keep them organized. This makes sending out emails a lot easier. Trust me on this one.
PREPARE EMAILS: I would advise you to start preparing your emails a month before fashion week begins. Write separate emails for PR companies and brands. I wrote one generic email to send to PR companies. However, I personalized the emails that I sent to brands. The topics to cover in the emails are 1) to introduce yourself and your brand, 2) ask to be put on the list for any shows and/or events they may be organizing 3) if emailing brands, write a line about what you love about their clothes or how their brand may be similar to yours and 4) send links to your blog and social media channels. Remember to keep the emails short and to the point.
SEND OUT EMAILS: A rule of thumb is to start sending out emails two weeks before Fashion week is scheduled to begin. Most PR companies and brands do not finalize their schedules until two weeks prior. Therefore, are unable to send out invites before. You want your email to reach them just as they set their plans so that you have a higher chance of getting invited. If you send your email out to early, your email would may get buried under thousands that come in closer to the date.
FOLLOW UP: If you don’t receive an email to a show, don’t sweat it. There were plenty of shows that I received email invites too and plenty that I didn’t. If you really want to see a show and you don’t receive an invite to, follow up a week before. What’s the worst that could happen?!.
If you have any questions, please don’t hesitate to ask. I am happy to answer them all!